In the recent issue of PR Week, I read a brief interview with Kiss 100 Radio’s Simon Long. The interview questions are the same every week, and one which is always of interest is, ‘What is your biggest PR gripe?’
Long’s answer was one that I’ve read before and with which I completely agree: PROs sending generic, anonymous email messages.
As he goes on to say, the internet has made us very lazy when it comes to communicating properly with one another. It’s all too easy to type an email, run it through spell check, and send it off into the ether without really giving it a second thought. 101 recipients will receive the same email, but how many are going to reply to such correspondence?
It’s so much more effective to take time to research and find out more about the company and individual you are addressing. After all, aren’t we all more responsive to the letters that arrive with our names on as opposed to those with, ‘To the homeowner?’
Blanket emails may offer speed and simplicity, but they miss the mark when it comes to giving a personal touch. They also reflect badly on both the individual sending them, and the company they represent.
Needless to say, we never ever send such emails here at Churton Inge Associates. It’s just not the done thing!
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